We believe beauty should never feel separate from everyday life — it should move with us, sit at our tables, ride in our cars, and show up in the tiny moments that matter most.

At Viv & Co., gloss isn’t just about shine, it’s about permission: permission to feel radiant while packing lunches, to sparkle during school pick‑ups, to claim joy in the middle of the chaos.

Our passion is bigger than products. We’re here to prove that beauty and balance can live in the same space — and in doing so, we’re building a legacy. A legacy that says: "your creativity is valid, your confidence is essential, your presence is enough."

This is about rewriting what “beauty” means. It’s not an add‑on or afterthought, it’s woven into our daily rhythm, a constant reminder that we are worthy of feeling good. And when our kids see us living that truth out loud, they carry it forward.

That’s the kind of legacy we’re passionate about creating: one where beauty, self‑love, and everyday life flow effortlessly together.